BROCHURE DESIGN
STANLEY BLACK & DECKER
When Stanley Black & Decker introduced new brand guidelines, it became essential to update all future materials to ensure consistency and alignment with the refreshed brand identity. This project involved designing a brochure for a licensee featuring a distinct range of products, requiring careful adaptation to the updated standards while maintaining the unique appeal of the licensed line.
The brochure design focused on clear communication, cohesive visuals, and adherence to the new guidelines—ensuring that every element, from typography to color palette and imagery, reflected the brand’s evolved look and feel. The result was a polished, professional marketing tool that effectively showcased the licensee’s products while reinforcing Stanley Black & Decker’s strong brand presence.
The brochure design focused on clear communication, cohesive visuals, and adherence to the new guidelines—ensuring that every element, from typography to color palette and imagery, reflected the brand’s evolved look and feel. The result was a polished, professional marketing tool that effectively showcased the licensee’s products while reinforcing Stanley Black & Decker’s strong brand presence.
