BRANDING
PEDALINAC
Behind the name PEDALINAC is a non-profit organization based in Croatia that promotes bicycle touring. The main and biggest projects of the association are trips towards the Olympic Games to celebrate unity, freedom and boundless human endurance. The first such project began in 2008 with a trip from Zagreb to Beijing, when the association was founded. Branding revolves around the idea of honoring these projects and mission with positive impact. For this reason, abstract Olympic circles are used, while at the same time referring to the tire track and a safe return home. The orange color has been characteristic and recognizable since the foundation of the association, which was chosen for personal reasons and had to be integrated into the branding.
