BRANDING
PEDALINAC
PEDALINAC is a non-profit organization based in Croatia dedicated to promoting bicycle touring. Its flagship initiatives are long-distance trips to the Olympic Games, symbolizing unity, freedom, and the limitless spirit of human endurance. The association’s journey began in 2008 with its inaugural expedition from Zagreb to Beijing, coinciding with its founding.
The branding concept honors this inspiring mission by combining symbolism with a positive impact. Abstract representations of the Olympic rings are incorporated, simultaneously evoking tire tracks and the promise of a safe return home. The distinctive orange color, chosen for personal significance, has been a recognizable hallmark of PEDALINAC since its inception and is seamlessly integrated into the visual identity.
The branding concept honors this inspiring mission by combining symbolism with a positive impact. Abstract representations of the Olympic rings are incorporated, simultaneously evoking tire tracks and the promise of a safe return home. The distinctive orange color, chosen for personal significance, has been a recognizable hallmark of PEDALINAC since its inception and is seamlessly integrated into the visual identity.
