This branding and packaging design project focuses on a healthy alternative to traditional energy drinks—formulated with natural ingredients to support well-being without synthetic additives or high sugar content. The brand is positioned to appeal to health-conscious consumers seeking clean, effective performance from their beverages.

While the core product offers a natural energy boost, the range extends into other functional territories, including relaxation, stress relief, and sleep support. Each variant is tailored to a specific need state, creating a holistic line of wellness drinks designed for different moments throughout the day.

The visual identity and packaging are crafted to clearly communicate the product's natural foundation and functional benefits, using a clean, modern design language supported by color-coded variants for easy differentiation. The system is designed to scale, allowing for seamless future expansion into additional wellness categories, such as focus enhancement, immune support, or recovery.

Overall, the branding reflects a balance of scientific credibility and lifestyle appeal—positioning the product range as a smarter, more mindful alternative in the functional beverage market.